Awards 2021:
Silver @ Internetics 2021 - Digital Platforms: Social Media Special Mechanics
Silver @ Internetics 2021 - Digital Platforms: Social campaign, political awareness messages
1st place Webstock - Best use of Live Video
Shortlisted for Golden Drum - F. Sports, Pop Culture & Art, Influencers
Everybody knows about the deforestations that are taking place in Romania. But how do you convince people realise the magnitude of the phenomenon and to sign a petition for changing a very permissive law? You let images speak louder than words.
So we organised The NO-Forests Marathon, an eye-opening race through the former forests of Romania. The runner was Andrei Roșu, a well-known Romanian ultra-marathoner and influencer, who brought the harsh reality in front of all Romanians.
For 3 consecutive days, Andrei Roșu ran through the deforested areas and connected with the audience through a series of Facebook Lives that showed people the unfiltered and brutal reality. Along the way, Andrei shared a daily diary with the highlights of the running experience and more pictures of the sinister landscapes he ran through.
